A small Melbourne studio that builds AI systems it uses itself.
Whale Digital Consulting is a Melbourne AI consultant for small businesses and sole traders. We map one real workflow, build the smallest version that works, and check every result with a person before it goes out. We started as a website studio in Bayside, and we still build websites, but the work that changed how we run our own business is the AI work. That's the door we open first now. We're based in Bayside, Melbourne, and work on-site across the city or online.
We build AI systems for small businesses, and we run our own on them.
Whale was founded in 2026 by Ray S and Haylee L, out of Melbourne's Bayside, with international miles across very different rooms: IT service, public service, hospitality and global asset management. Those worlds taught us the same lesson: ideas are cheap, execution is everything, and the numbers that matter are revenue, profit and whether the customer walks away happy.
That's the lens we bring to digital. First we sit down to understand the business and the owner's story, what makes it unlike anyone else's, because that uniqueness is what the tool must tell. Then we tailor it to what you need and what your customers need: digitising the idea, wiring it to convert, and measuring it against your goal, not our portfolio. The website, the app, the brand: they're instruments. Your outcome is the point.
What we don't do
We don't take enterprise rollouts. We don't build systems that send things to your customers without a person reading them first. We don't replace your accountant, your lawyer or your marketing team when they're doing the job well. And we don't quote a system before we've watched the workflow.
We'd rather turn down a job that won't work than take the retainer anyway. That's not generosity, it's how a small studio keeps its word. Our bookings demo, our dashboard and our free tools are things we built and use daily. If it doesn't earn its place for us, we don't sell it.
Most people start with a diagnosis day. If you would rather learn it yourselves, AI training runs on your real work. If you already know the workflow you want, AI Builder builds it. And if the job is marketing, Whale Marketing in One is the off-the-shelf version.
Where we are, and how we price.
Based in Melbourne's Bayside, we meet you in person, know your suburbs, and build for the locals you're trying to reach.
Web design in Bayside MelbourneThree fixed packages, A$499, A$1,699 and A$4,800, quoted before we start. No surprise invoices, no creeping monthly fees, and the site is yours to keep.
Affordable web design MelbourneBuilt for everyone.
Accessible by standard: WCAG 2.2 Level AA
Every site we ship is built to WCAG 2.2 Level AA, the internationally recognised accessibility standard, formally adopted by the Australian government. In plain terms: your website works for people with diverse abilities (touch, vision, cognition and motor), not just the able-bodied majority. Around one in five Australians live with disability, and they book tables, buy locally and hire consultants too. Doing it properly is the right thing, and it's simply good business.
Giving back, locally
We keep a slice of every month's calendar for community: discounted builds for not-for-profits, sporting clubs and community groups around Melbourne's Bayside, and straight answers for anyone who just needs advice. And because our sites run on a lean static stack with free hosting, they sip energy instead of guzzling it. Lighter on your wallet, lighter on the planet.
On Country, with respect
We acknowledge the Bunurong People of the Kulin Nation as the Traditional Custodians of the Bayside land where we live and work, and we pay our respects to Elders past and present. We're grateful to build on country that has been cared for, and storied, for tens of thousands of years, and we carry that same respect into the stories we help local businesses tell. Always was, always will be Aboriginal land.
Ask about our services
Answers are our own FAQ text, word for word. Can't find it? Book a call.