Questions, answered.

They map how your business actually runs, find the jobs AI can do reliably, and build them one at a time. At Whale that's four questions on one job: what is, what if, what wows, what works. The output is a map and a plan you own, whether or not you hire them to build it. Read more about AI consulting →

The first 15 to 30 minute consultation is free, in Melbourne or online. The diagnosis day is a fixed A$399, and anything we build after that is quoted per job. Whale Marketing in One has a free tier on the waitlist and a paid plan at A$499/month, first month free. Read more about AI consulting →

No. A person signs off before anything reaches a customer, and that rule stays in place after we hand over. Drafting is automated. Sending is a decision, and it stays yours. Read more about AI consulting →

Your marketing, run from one dashboard. It reads the sources, keeps your brand rules in one place, drafts the posts in your voice and tracks what went out. Nothing goes out until you approve it. A$499/month, first month free. Free tier on the waitlist. Read more about Whale Marketing in One →

Not yet. It's on a waitlist while we build the accounts and credits layer. Join the list and we'll tell you the day it opens. We're not taking card details for something that isn't running. Read more about Whale Marketing in One →

Yes. Website design is where we started and it's still a fixed-price service, three packages, no lock-in. The AI work changed how we run our own business. That's the door we open first now. See the website packages →

Websites come in three flat packages for any small business: Starter from A$499, Professional from A$1,699 (most popular) and Enterprise from A$4,800, one-off, in AUD. We're under the GST threshold today, so the price you see is the price you pay. Custom features beyond the packages (your own booking or payment system, member logins) and our other services are scoped and quoted to you. Contact us for a proposal.

Never. Your site runs on a modern static stack with free hosting: no bandwidth caps, nothing to patch, and a much smaller attack surface than a typical CMS. That's money back in your pocket every month versus Squarespace, Wix or managed WordPress.

Yes. On the Professional package or above, you change your own content, hours and photos in a simple editor. No waiting on a developer, no per-change invoices.

We build for both. Every build includes on-page SEO and schema; the Professional package or above adds AI visibility (GEO & AEO), the signals assistants like ChatGPT, Perplexity and Gemini read when they choose who to recommend. Most local rivals only do the Google half.

We build web systems, apps and portals (bookings, ordering, member areas) that work on every device without the App Store price tag. And we don't rebuild what already works: where it makes more sense, we integrate the software you already use, your POS, booking platform or payment system, so everything talks to each other. For a true native phone app we refer you to a vetted studio and stay involved to keep your brand aligned. Honest, and far lower-risk.

Most sites go live in days, not months. We scope tightly so momentum never waits on paperwork.

We migrate and rebuild it clean on our stack, faster, safer, free hosting, keeping your content and fixing the rest. Usually a better deal than maintaining an ageing WordPress site, or paying monthly forever on Wix or Squarespace.

Yes. Your domain and accounts are in your name from day one, and the site, its design and code are assigned to you on final payment. One standard carve-out: reusable tools we built before your project stay ours, with a permanent free licence so they never limit your site. No lock-in, ever. Leaving is easy, which is exactly why most clients choose to stay.

You do. On final payment the site (design, content and code) is assigned to you, and your domain is in your name from day one. The only carve-out: reusable tools we built before your project stay ours, with a permanent free licence so they never limit your site.

It depends, and we'll tell you straight. A self-editable site has little to pay for month to month. But websites don't stand still: platforms and integrations update, links change, and a site nobody is watching can quietly stop working. A form that fails silently is an enquiry you never knew you lost. If you'd rather we keep watch, with monitoring, updates and small changes handled, Essential is A$99/mo and Standard A$199/mo.

Referrals still check you out online before they call. With no site to find, a warm referral can go cold. A website is where a recommendation lands: it confirms you're real, shows the work, and answers the questions they'd otherwise text you at 9pm. You're not replacing word of mouth. You're catching the people it sends you.

Those platforms rent you an audience: you play by their rules, pay per lead, and sit on the same page as your competitors. A site you own is the one place that's only about you, one that Google and AI assistants can read, and that no algorithm change can switch off overnight. Keep the marketplace if it's working; just don't let it be the only place you exist.

That's usually the sign it shouldn't. The busy stretch is exactly when enquiries slip through and your evenings fill with admin, the parts a website and a bit of automation are built to take off your plate. We scope it tightly so it barely touches your week: a short brief from you, the build from us, live in days.

Absolutely. We extend your existing identity, or build a fresh one if you'd rather start clean.

Book a free 15 to 30 minute AI consultation, in Melbourne or online, in English or Chinese. Tell us the job that eats your week and we'll tell you straight if AI can help.

Whale Digital Consulting is a Melbourne AI consulting company for small businesses and sole traders: AI consulting, AI training, custom AI systems (AI Builder) and Whale Marketing in One. Website design remains a fixed-price service (for specific industries). Based in Bayside, Melbourne.